Former U.S. President Donald Trump has stirred controversy by using a picture featuring himself and Jill Biden, wife of President Joe Biden, to promote his newly launched line of perfumes and colognes. Trump shared the image on his social media platform, Truth Social, along with an advertisement for his fragrances called “Fight, Fight, Fight.”

The picture, which appears to be taken at Notre-Dame’s reopening ceremony in Paris, features Jill Biden seated beside Trump. The caption reads, “A fragrance your enemies can’t resist,” sparking mixed reactions online. Trump further promoted the product, stating, “Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING. Great Christmas gifts for the family.” He also provided a link to purchase the perfumes and wished his followers a Merry Christmas and Happy New Year.

The “Fight, Fight, Fight” line is described as a bold representation of strength and success, aligning with Trump’s well-known branding style. The launch is aimed at capturing the festive season market, with Trump encouraging supporters to choose his perfumes as unique holiday gifts.

The promotional strategy of using a picture with Jill Biden has drawn attention, with some questioning the appropriateness of the image. Nevertheless, Trump’s latest business move showcases his ongoing efforts to connect with his loyal base through unconventional marketing methods.

This perfume launch adds to Trump’s growing list of business ventures as he continues to maintain a strong presence in the public eye. Whether the perfumes will gain popularity or face criticism remains to be seen, but the buzz around the ad has already caught significant attention.