Fleur Hotels is a subsidiary of the Lemon Tree Hotels Group, one of India’s largest hotel chains. Lemon Tree Hotels, known for its mid-scale to upscale hotels, established Fleur Hotels to expand its footprint and manage specific properties under its umbrella. Fleur Hotels focuses on operating and managing hotel properties, complementing the parent company’s growth strategy.

What Is Lemon Tree Hotels?

Lemon Tree Hotels is a leading hospitality brand in India, recognized for offering comfortable stays at affordable prices. Founded in 2002 by Patu Keswani, the company has grown rapidly, managing over 8,500 rooms across more than 100 hotels in India and abroad.

Lemon Tree operates under different brands to cater to various segments of travelers:

1.Lemon Tree Premier – For upscale travelers seeking luxury.

2.Lemon Tree Hotels – Mid-scale accommodations offering quality and affordability.

3.Red Fox Hotels – Budget-friendly options for cost-conscious travelers.

The Role of Fleur Hotels

Fleur Hotels was established as a strategic business unit within the Lemon Tree Hotels ecosystem. It works as an asset-owning and operating company, managing properties under the Lemon Tree and Red Fox brands. Fleur Hotels helps Lemon Tree expand its reach by focusing on acquiring and operating hotels in key locations.

As of now, Fleur Hotels operates several properties across India, contributing significantly to Lemon Tree’s overall portfolio.

How Are Fleur Hotels and Lemon Tree Hotels Related?

Fleur Hotels is a part of Lemon Tree Hotels Limited. While Lemon Tree oversees the group’s overall strategy, branding, and operations, Fleur Hotels focuses on managing specific properties and assets. This division of responsibilities helps Lemon Tree maintain its leadership in the hospitality industry.

Growth and Expansion

In recent years, Lemon Tree Hotels and Fleur Hotels have focused on expanding their presence in Tier 1 and Tier 2 cities. They have also ventured into international markets like Dubai. Fleur Hotels’ role in managing properties has been crucial in supporting this growth.

Why Did Lemon Tree Create Fleur Hotels?

Lemon Tree created Fleur Hotels to streamline operations and manage assets more efficiently. Fleur Hotels allows the parent company to concentrate on its core business strategies, such as brand development and guest experience, while Fleur handles the operational aspects.

Summary 

Fleur Hotels is an important part of the Lemon Tree Hotels Group. It plays a key role in managing properties, allowing the parent company to grow and focus on its broader goals. For travelers, this means better-managed properties, consistent service, and a seamless experience under the Lemon Tree and Red Fox brands.

This relationship between Lemon Tree and Fleur Hotels highlights the group’s dedication to providing high-quality hospitality services across diverse market segments.