For years, Apple has been the top name in smartwatches, known for its innovation and premium quality. But things have changed. According to a recent report by IDC, Huawei has now overtaken Apple in total shipments of wrist-worn devices during the first nine months of 2024. This includes smartwatches and fitness bands.

How Did Huawei Beat Apple?

Huawei’s success comes from smart strategies and innovative products. The company introduced new models like the GT5 and GT5 Pro, packed with advanced health-tracking features. These watches are designed to meet the specific needs of users in regions like Asia-Pacific, Latin America, and the Middle East. By focusing on these markets, Huawei grew steadily, even as sales slowed in bigger markets like the US and India.

Apple, meanwhile, is facing stiff competition. Although its Series 10 smartwatch gave a temporary boost to sales in the third quarter of 2024, rival brands are closing the gap. Apple still leads in the global smartwatch market, but experts say it needs fresh ideas and new designs to maintain its position.

China’s Big Role in the Shift

China has been a game-changer in the smartwatch market. The country saw a 20% rise in shipments of wrist-worn devices this year, while global shipments slightly declined. Chinese consumers are increasingly drawn to smartwatches and fitness bands, thanks to their stylish designs and health-tracking features.

Other Brands Gaining Ground

Huawei isn’t the only competitor. Brands like Xiaomi and Samsung are also becoming strong players in the smartwatch market.

• Xiaomi: Its Band 9 and Watch S series offer excellent features at affordable prices, making them popular among budget-conscious users.
• Samsung: With a mix of premium and budget-friendly options, Samsung has strengthened its position in the global market.

What’s Next for Apple?

Apple is at a crossroads. While it still leads the global smartwatch market, the narrowing gap between it and Huawei is a wake-up call. Critics argue that Apple needs to bring fresh and innovative designs to stay ahead of the competition.

Conclusion

Huawei’s rise to the top shows how important it is to adapt to local markets and offer features that customers truly want. As the competition heats up, consumers will benefit from more choices and better products. For now, the question remains: Can Apple regain its throne, or is Huawei here to stay?